CHAPTER
THREE
HITTING THE JACKPOT
As Abramovich headed towards the yacht where his
friend Pyotr Aven was hosting a drinks party, he was entitled to think things
could not get much better. The sun was shining, beautiful girls lounged around
in bikinis, and the food and drink on offer promised to be the finest
available. But Abramovich was about to be introduced to the man who was to
shift his life into a new dimension - a man who would prove more responsible
than anyone else for turning him from a millionaire oil trader into a
billionaire industrialist, eventually owning not one yacht but three, all of them
far longer and more sumptuous than the one Aven was sitting oo that day.
At the
time, Aven was a good friend to have. One of the so-called Young Reformers, the
group of youthful radicals whose thinking transformed the Russian economy, he
had switched to the private sector by joining the Alfa group, a conglomerate
owned by the oligarch Mikhail Friedman, and was by now an extremely wealthy
young man and, rather ifiorc importantly, one who seemed to know all the right
people- One of Abramovich's fellow guests aboard Aven's yacht that summer's day
in 1995 was a short, balding man who had made his fortune as a car dealer. His
name was Boris Berezovsky and he was about to become Abramovich's mentor. At
the time they met, Abramovich was in his mid- twenties but he certainly
impressed Berezovsky, twenty years his senior, that day. According to the
broadcaster Alexei Venediktov, Berezovsky later told him that Abramovich was
'the most gifted young man he knew,( although when interviewed some
years after he had fallen out with his protege, Berezovsky claimed he had in
fact said that, of all the businessmen he had met, Abramovich was the best at
'person-to-person relations'). Venediktov recalls:
At that
time, Abramovich was already seen as a very good manager and Berezovsky needed
him to act as his partner. I once asked Berezovsky what talents Abramovich had
and he said he was a good psychologist. And I agree with that, judging by how
hard he has tried to recruit me to his cause. He is very good at understanding
his interlocutor I have watched him communicate with a range of different
journalists and he has his own approach to each person. Obviously he approaches
politicians and businessmen in the same manner. He acts as an honest bloke,
talks about his weaknesses. He begins by saying, 'Of course you won't believe
me', which is always very winning.
This
ability to project a fundamentally good nature is something Chrystia Freeland
has also spotted: What people say about
Abramovich is that one of hisji qualities
is he's a nice guy, and certainly
in that kind Jl oligarch
community, he is someone about whom peop|J have tended to speak with affection.
Maybe he's milder inl
person than some of the others.
Purely in manner, he's easy to get
along with. I find that quite a flimsy explanation for his business success because these guys are kind of barracudas but that is what
people say abouUnm^__J
He also knew how to play
the courtier. One Kremlin insider I who got to know Abramovich later, at a time
when Berezovsky had secured a position in government, recalls him as a very
patient man: 'Berezovsky was very rude. He would keep people waiting outside
his office for hours, sometimes forgetting their appointments altogether. But
Roman would sit outside in the corridor and never utter a word of complaint/
So Abramovich had the
humility to cope with being a junior partner, and the emotional
intelligence to make him a good manager of people, but it was his expertise in
the oil business that persuaded Berezovsky to cut him in on one of the most
attractive lots offered under Yeltsin's fire sale of Russia's greatest national
assets. Within months, Abramovich and Berezovsky were working on a joint bid
for what was to turn out to be one of the most profitable of all the privatizations
of the Nineties. While Berezovsky had all the political connections to pull off
a bid, Abramovich offered expertise in what was a technically complex sector.
He was now a seasoned oilman who had been making regular deals with the Omsk
refinery for some time. 1995,
Russia was in crisis. The year before, share prices had / plunged, inflation
was running out of control, and central ■ government was short of cash to pay
pensions and teachers. / president Yeltsin needed to restore confidence in his
administration and build up a war chest with which to fight the next I election
— or he was doomed. The architect of the scheme I (hat was to save his skin, if
at great cost to the people of Russia, was a banker called Vladimir Potanin.
Potanin's plan - now immortalized
as the 'loans for shares* deal — was breathtaking in its audacity. He proposed
that a group of would-be oligarchs give the government a loan in return for the
right to buy shares in state industries. In addition, the government would put
up its remaining controlling interests in the enterprises involved as
collateral for the loan and transfer the right to manage that stake to the
lender. As the chances of the government ever repaying the loans was remote at
best, the long-term effect of this arrangement was to hand over the commanding
heights of the economy to a handful of speculators at a bargain-basement
price. During a four-hour session round a horseshoe table in a Kremlin meeting
room on 30 March 1995> Potanin, flanked by two other powerful bankers,
Mikhail Khodorkovsky and Aleksandr Smolensky, made his pitch to a full meeting
of the Russian cabinet chaired by the then prime minister, Viktor Chernomyrdin.
He offered the government a loan of 9.1 trillion roubles (then £1.12 billion)
in return for the right to buy minority shares in and manage 44 state-owned
companies including Yukos (Khodorkovsky's target) and Norilsk Nickel (Potanin's
target).
The
scheme was attractive to the government for a variet of reasons. The State
Property Committee, which had bee given
a brief to generate 8.7 trillion
roubles in private receipts, had
so far managed to make
only 143 ^ According to David
Hoffman, author of The
Oligarchs, tye ? and Power in the New Russia, 'The
bankers were offering ^ government a
plan to reap the whole year's
privati2ati0* revenue in one
fell swoop'. Potanin and the
other banl^J also promised political, financial and strategic support fJ Yeltsin's re-election campaign - and
anything that would keJ the communist
old guard out was guaranteed the
backing J the young reformers. The
other major plus point
was td the scheme was contrived to look
like a pawning of staj assets rather than an outright disposal
of them, and as SUcJ would be less likely to arouse public
opposition.
As
Freeland wrote later in her book Sale of the Century] Russia's Wild Ride from
Communism to Capitalism \
Loans-for-shares was ... such a cynical manipulation of I a weakened state, that - especially now, as
Russia continues to fell apart -
it is tempting to dismiss the rapacious oligarchs who instigated it as just plain evil. Yet, as I watched them plot and profit, I couldn't help
asking myself how different the
Russians really were from our own hero- entrepreneurs, the gizmo-makers and Internet tycoons and financial wizards our society so fewningly
lauds for producing an era of
unprecedented prosperity ... The real problem was that the state allowed them
to get away with it.
There was one significant absentee from the meeting
on 30 March - Boris Berezovsky. Of all the oligarchs, Berezovsky is the one
with the widest spread of experience. Many of the men who made it big from the
Russian privatization jamboree
are little more than opportunists with an eye tor I the main chance, but
Berezovsky, partly because he was older and had spent more than 20 years doing
a job of work before taking advantage of Russia's new spirit of free
enterprise, had some wisdom to impart. Before going into business, he had spent
almost two decades at the Institute of Control Sciences, home to some of the
Soviet Unions most brilliant mathematicians and theorists, who were charged
with coming up with the wherewithal to control a new generation of industrial
hardware — from guidance systems for intercontinental missiles to automation
programmes for assembly lines. Berezovsky thrived in this environment, not
only as a scientist but as an organizer and networker. He even aspired to win
the Nobel Prize — but then perestroika intervened.
At the time Gorbachev's market
reforms were taking shape, Berezovsky was forty years old and had never owned a car. Nor did he have any prospect
of obtaining one, and correcting this
terrible situation became the governing
issue in his life. The
solution to his problem finally came in
the shape of a battered old Lada that was always breaking down. It belonged to his old friend Leonid Boguslavsky. Through his work with the
institute, Berezovsky had made contacts at the giant Avtovaz plant producing
Ladas at Togliatti on the River Volga. He managed to persuade Boguslavsky to
let him have a half- share in his car if he could arrange a comprehensive
overhaul for it at Avtovaz.
Having secured his time-share car, Berezovsky began to
think seriously about how to exploit his links to Avtova2 for his own ends. He
realized that, like him, the average Russian was desperate to own a car. His
first move was typically off-beat but inspired. He volunteered to act as
chauffeur to an Avtovaz executive called Tikhonov when he visited I cow and he
absorbed everything his passengers discusscd I he ferried them around town.
Having cemented his ljnjJ with senior management, he set up a joint venture with th Italian company that maintained the assembly line at Avtova- Meanwhile, he didn't neglect
opportunities to make a small| profit on the side. He made ten trips to
Germany, buying a Mercedes each time and driving it back to Russia
for resale.
But it was in early 1993
that Berezovsky began to make serious money. In cahoots with a man called
Kaddanikov, the director of Avtovaz, he obtained 35,000 Ladas on extremely
generous terms. The deal was that he paid ten percent of the cost on signature
in roubles and the remainder two and a half years later. In a volatile economy
like Russia's, where inflation was already spiralling out
of control, such an arrangement
was commercial folly for Avtovaz. Sure enough, as Hoffman points out, as the
rouble went into freefall the dollar value of the cars went from $2,989 each to
$360. Hoffman puts the partners' gross profit on the deal at $105 million.
Berezovsky went on to make even more cash out of a highly imaginative scheme to
raise money for a car manufacturing business called AWA by selling bonds to
members of the general public Suffice to say, Berezovsky prospered greatly.
The buzz phrase of the early Nineties in the Russian
oil business was
'vertical integration', the practice of combining an otJ
driller with a refiner. Plans to create Sibneft (Siberian 00) had been in the
pipeline since November 1992, when oftnak at the production company
Noyabrskneftegaz and the Omsk refinery, Russia's largest and most modern
refinery, first submitted a proposal to the Ministry of Fuel and Energy to put
the two enterprises under a single holding company. But it took the
intervention of Berezovsky to speed up the process. He lobbied Aleksandr
Korzhakov, head of the Presidential Security Service, who, together with
another senior Yeltsin aide, put in calls to a regional governor and the minister
for energy to clear the way for the creation of the new enterprise. Within
months, Sibneft had been created via a decree signed by Yeltsin on 29 September
1995. Apart from Noyabrsk and Omsk, the company included the exploration
outfit, Noyabrskneftegazgeophysica, and a marketing company, Omsknefteprodukt.
The sale of what was then Russia's sixth largest oil company was hastily added
to the loans-for- shares schedule, and the auction date set for 28 December.
The government was looking for a minimum loan of $100 million, for which it
would put up its 51 per cent share of Sibneft as collateral and grant the
lender the right to manage its stake and to bid for the remaining 49 per cent
in a series of lots.
Having
established their quarry, Berezovsky and Abramovich then had to find the
wherewithal to buy it. Despite his success in the auto business, Berezovsky was
only able to raise $35 million of his $50 million contribution from his own
resources and so he embarked on a globetrotting fund- raising trip, taking in
Japan, Germany and New York in a bid to make up the $15 million shortfall.
However, interesting foreign investors in a Russian enterprise in those days
was an uphill task. The spectre of Gennadi Zyuganov, the then popular leader of
the communists, loomed large and none of the people Berezovsky approached was
prepared to lend